MAR DE FRADES | VANITY FAIR
THE ATLANTIC SOUL AT THE MÁLAGA FILM FESTIVAL
A sophisticated visual narrative commissioned for Vanity Fair, capturing the vibrant and indomitable spirit of Mar de Frades Albariño. Set against the cinematic backdrop of the Málaga Film Festival, the campaign merges the brand’s premium identity with high-end storytelling, reflecting an atmosphere of exclusivity and Spanish cinematic heritage.
- Client: Mar de Frades
- Agency: Indie Press – Filippa Agency
- Talents: Pepe Barroso, Belén Écija & Isabella Ruiz de Rato.
- Role: Photography & Visual Narrative.
- Publication: Featured in Vanity Fair Spain.
FREDERIQUE CONSTANT | FELIPAO
THE POLYHEDRAL BLUE LIMITED EDITION
Commissioned for an international scale, this campaign celebrates the fusion of Swiss horological precision and the avant-garde geometry of artist Felipao. Tasked with both the Art Direction and Photography, I developed a cohesive visual identity for a 100-piece limited edition, characterized by its striking polyhedral blue dial.
The creative narrative, deployed across global print and digital media, explores the interplay of light and faceted surfaces. The imagery establishes a sophisticated dialogue between the timepiece and the iconic blue polyhedral Menina sculpture that accompanies this exclusive series, positioning the collaboration as a milestone in contemporary luxury.
- Client: Frederique Constant
- Agency: Emblem Communication
- Collaboration: Felipao
- Edition: Limited Series (100 units)
- Role: Art Direction & Photography.
- Format: Worldwide Print & Digital Campaign
FERRAGAMO | RED POLAROIDS
A CREATIVE DIGITAL FEATURE MICHELLE GERZIG
A bold, contemporary exploration of color and form commissioned by Salvatore Ferragamo. Utilizing an iconic instant-film aesthetic, this digital campaign strips away the traditional artifice of studio photography to focus on raw elegance. Set against a vibrant scarlet backdrop, the series juxtaposes high-end leather craftsmanship with the magnetic presence of Michelle Gerzig, creating a visual dialogue between luxury heritage and modern digital storytelling.
- Client: Ferragamo
- Agency: Enic
- Talents: Michelle Gerzig.
- Role: Photography.
- Format: Digital Creative Series.
CARLOS I | FELIPAO
THE ART OF BRANDY
Following the resounding success of our previous collaborations with Felipao, Bodegas Osborne entrusted me directly with this global launch, bypassing traditional agency structures. Acting as the Creative Director and Photographer, I led the entire artistic vision for the exclusive Carlos I x Felipao Limited Edition advertising campaign.
From the conceptual development at the winery to the final worldwide print and digital campaign, I orchestrated a visual narrative that bridges the gap between the brandy’s heritage and Felipao’s pop-art universe. This direct partnership allowed for an uncompromised creative execution, documenting the creation of the bottle and the exclusive Menina sculpture. The project was awarded a Gold Medal at The Design & Packaging Masters.
- Client: Bodegas Osborne
- Agency: Direct Commission (No Agency)
- Collaboration: Felipao
- Edition: Limited Series (100 units)
- Role: Creative Direction & Photography
- Format: Worldwide Print & Digital Campaign
- Award: Gold Medal at The Design & Packaging Masters
SELECTED COMMERCIAL WORKS
MERCURE HOTELS | THE GLOBAL SERIES
«APPROVED BY LOCALS»: INTERNATIONAL CAMPAIGN
A large-scale international commission across nine European cities—including Madrid, Vienna, Munich, and Lisbon—designed to redefine the brand’s narrative through the lens of local authenticity. The project features a sophisticated blend of lifestyle, architectural interiors, and curated F&B imagery, alongside intimate portraits of the hotel staff. This worldwide campaign delivers a cohesive visual identity for global digital and print platforms, celebrating the human element within luxury hospitality.
- Client: Mercure Hotels (Accor)
- Agency: Agencia Fandom
- Locations: Madrid, Porto, Munich, Vienna, Lisbon, & more.
- Role: Photography & Visual Director
- Format: Worlwide Print & Digital Campaign
THE SUNGLASSES BOX | THE ANDERSON THEORY
ART DIRECTION INSPIRED BY AUTEUR CINEMA
Inspired by the symmetrical perfection and idiosyncratic aesthetic of Wes Anderson’s cinema, this campaign moves away from traditional product shots to focus on character-driven portraiture. As the Art Director and Photographer, I curated a cast of «peculiar» and distinctive models, utilizing their unique features to create a visual dialogue with the eyewear.
The result is a series of meticulously composed, center-aligned portraits where color, geometry, and human personality converge. This project showcases a mastery of conceptual casting and art direction, transforming a commercial commission into a curated gallery of cinematic archetypes.
- Client: The Sunglasses Box
- Agency: Galileo
- Concept: Wes Anderson Inspired Narrative.
- Role: Art Direction, Casting & Photography
- Usage Rights: Spain (Print & Digital)
PETER JACKSON | THE EUROPEAN SERIES
RECURRING TAILORING CAMPAIGNS
A strategic creative partnership dedicated to evolving the visual narrative of the iconic Australian tailoring house, Peter Jackson. Commissioned to re-interpret the brand’s identity through an authentic European lens, directing and shooting multiple seasonal campaigns across Madrid, Barcelona, Bilbao, and Marbella. This series seamlessly blends high-end menswear with a continental, cinematic aesthetic, providing the brand with the sophisticated international presence required for today’s global market.
- Client: Peter Jackson
- Agency: Wild Cactus
- Locations: Madrid, Barcelona, Bilbao & Marbella.
- Role: Creative Direction & Photography.
- Usage Rights: Australia (Print & Digital)
JORDAN | THE ICON
HIGH-IMPACT STILL LIFE
High-impact still life photography for the legendary Jordan Brand. This series focuses on the intersection of athletic performance and streetwear culture, utilizing dramatic lighting and minimalist composition to elevate the iconic silhouette. By pairing the footwear with graphic elements, the campaign emphasizes the brand’s heritage of excellence and its status as a global cultural icon.
- Client: Jordan (Nike Brand)
- Agency: Creative Room
- Role: Photography & Still Life Direction
- Format: Worlwide Print & Digital Campaign